The future of food

Most of the food cycle's already professionally produced and managed- we dont grow crops in our backyard. It’s only a little time before the last mile of buying groceries and cooking goes that way too, as delivery, commercial kitchens, and changing habits pull everyday meals toward the same kind of professionalized supply chain that transformed clothing.

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How to win a commodity business war (without resorting to price)

Okay, so you’ve realised your business is in a good place- it’s building a product people clearly want and it’s growing rapidly. The problem? What you’re selling is a commodity and other companies are hot on your heels selling the exact same thing. You tell yourself it’s not the ‘exact same’, you have ‘extra features’ that differentiate you, you have a better design or some other thing like that, but deep down you know you’re …

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